Chalda Maloff’s art reflects her abiding optimism and faith in the order of our world. Her process, sometimes intellectual and sometimes intuitive, consists of working and reworking shapes and colors towards an expressive whole that will have the power to evoke emotion, sensuality, and spirituality.
She seeks to engage the viewer on an elemental level, to tap into a domain more authentic and essential than our physical world. One crucial aesthetic element to her artworks is the suggestion of backlighting or inner glow, an effect which she believes elicits a near-universal response of warmth and gratification, of receptiveness to an experience. She offers compositions based on geometry, steadfast structures which become visual anchors as the eye explores the surface of the painting. Her artist’s lexicon of transparency, juxtaposition, and spacial ambiguity poses a bid for viewer involvement.
She chooses the digital medium for its power to combine and synthesize various artistic effects, producing a host of visuals that would not be possible with any natural medium. Beyond this, the extraordinary options of art software allow for a superior inventive flow in the development of an image. As a perennial student of Art History, she feels fortunate to have available creative tools of which the great masters could have only dreamed.
She invites the viewer to leisurely perusals, with an openness to surprise, delight, and a kindling of the imagination.