Leverage Your Paintings for Success
A challenge faced by virtually all newer artists is becoming known and accepted by consumers of art. A good way for beginning artists to do that, and generate some income at the same time, is to leverage their paintings by having high quality prints made and marketing them online through an online medium like our New York Artists online gallery, and other outlets.
Of course, the idea of leveraging paintings in this way is nothing new. A common practice is to have a limited number of prints made, and to number and sign each print. This gives each print a quality and level of exclusivity, depending on the number of prints that are made and sold. But there are ways the artist can make their prints even more exclusive.
We’re all familiar with the value that provinance adds to works of art and other collectables. The problem is, not everyone has the foresight to create and maintain provinance, much less personalize it. The question is; how can you personalize your prints?
Well, an obvious answer is to personally sign each print under some sort of salutation like; “All the best, John”, or “To Mary Smith”. Authors do this at book signings all the time. Thousands of times, in fact. Well, why not take that idea a step or two further?
Let’s say, for example, that you have 100 very high quality prints made of a particular painting. As part of the sale of each print, you could include a brief personal phone conversation with the purchaser. From that conversation, you could develop the salutation you’ll include with your signature on the print. For example, in speaking with Jane Smith you learn that she is a real estate broker, and that she does volunteer work at her local homeless shelter. That could result in a salutation that reads something like; “To Jane Smith… Wishing you success in your real estate career, and great blessings for the wonderful work you do caring for the homeless. All the best.” Then, of course, you would sign the print. You could also number the print for authentication purposes, and include the personal salutation and signature as part of the authenticating document.
At first blush, one might think that this would be more appropriate for established artists. While it’s true that this would be a great practice for established artists, there is really no good reason why new artists couldn’t do it as well.
If you’re a new artist, imagine for a moment a future where you and your work become highly popular and sought after. That is the goal, isn’t it? (It may not be for some artists…artistic goals are very personal). Now imagine further that in your early career, you sold a few hundred prints of an early work with a personal provinance such as we’ve discussed here. As your original work becomes more popular, so will those prints. Even though the signatures on them is personal to the original owner, it’s that very personalization that makes each particular print unique. It’s almost as though each is its own original work. And, if the original owner, and any subsequent owners, add to the provinance by continuing to document the history of ownership, the piece becomes just that much more unique. Can you see the possibilities?